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Marketplace Engine and Hannah

The dealership closed at eight. The buyer did not.

Marketplace Engine puts your inventory in motion where buyers are already shopping. Hannah answers them, works toward a real appointment, and hands the buyer to your salesperson. Your team closes the deal.

  • Answered after hours
  • Appointment asked for
  • Handoff accepted
Opportunity timeline
Live
  1. 012:14 PMWeb

    Vehicle listed on the marketplace

  2. 0210:47 PMSMS

    Buyer asks if it is still available

  3. 0310:47 PMSMS

    Hannah answers the actual question

    Hannah

  4. 0410:49 PMSMS

    Hannah asks for a specific time

    Hannah

  5. 0510:50 PMCalendar

    Appointment requested for 11:30 AM

  6. 067:58 AMCRM

    Salesperson accepts ownership

    Marcus L.

  7. 077:58 AMCRM

    Hannah goes silent

    Hannah

  8. 087:59 AMCRM

    Appointment written back to the CRM

The moment it goes wrong

The problem was never that your people did not care.

The salesperson was on a test drive. The manager was working a deal. The buyer was still shopping. These are the three moments dealerships lose most often.

10:47 PM

The dealership closed at eight. The buyer did not.

The buyer waits. The salesperson starts tomorrow already behind.

Hannah answers the message that night and works it toward a real appointment.

Mid test drive

Your salesperson did not ignore the lead. They were with a customer.

Good work created a new failure. Nobody was free to reply.

Hannah holds the conversation until a human is ready to take it back.

Yesterday

The buyer fell in love with a vehicle you sold yesterday.

The relationship starts with disappointment instead of a handshake.

Marketplace Engine keeps price, availability, and sold status moving across channels.

Marketplace Engine

Your inventory is online. Is it working?

A listing can be live and still be wrong. The price changed. The unit sold. The feed and the channel disagree. The buyer clicks, asks a question, and finds out the vehicle disappeared yesterday. That is not distribution. That is disappointment.

  • Puts approved inventory where buyers are already shopping.
  • Moves price changes and sold status out to the channels, not just the feed.
  • Keeps every inquiry attached to the vehicle and the source it came from.
  • Flags a listing that has gone stale before a buyer finds it.
Judge it on this, not on listing counts
  • Inventory freshness
  • Source variance
  • Stale-unit incidents
  • Captured demand

Your inventory is not working because it is visible. It is working when somebody is coming to see it.

Explore Marketplace Engine
Hannah

She is not a chatbot. She is the reason the buyer never waits.

Hannah has one job: lead to appointment. She answers the buyer, keeps the conversation alive while your team is busy, and hands it to a human the moment someone is ready to own it.

  • Answers the buyer’s actual question about the actual vehicle.
  • Works toward a specific day and time, not a generic reply.
  • Follows consent, quiet hours, and the channel the buyer used.
  • Hands the buyer to a salesperson and goes quiet once a human accepts.
What Hannah never does
  • Approve credit
  • Set price authority
  • Quote trade value
  • Promise an APR
  • Answer legal questions

When the answer needs authority she does not have, she escalates to a person.

Ownership state
Buyer conversation · Human owned
Booked for 10:30. Marcus will meet you and take it from here.7:44 PM

7:44 PM · Ownership transferred to Marcus L. Appointment written to CRM. Hannah muted.

Sample thread. Every state change writes ownership, timestamp, and reason to the CRM.

How the two work together

Inventory goes out. The buyer replies. Your salesperson closes.

  1. 01

    Your inventory goes out

    Approved vehicles reach the places buyers are already looking, with current price and status.

  2. 02

    A buyer replies

    The question lands at 10:47 PM, on a Sunday, or while your team is with an up.

  3. 03

    Hannah works it to an appointment

    She answers, gathers context, and asks for a specific day and time.

  4. 04

    Your salesperson owns it

    A human accepts the handoff, Hannah steps back, and the CRM gets the record.

This is not a small problem

The national numbers say the same thing your floor does.

14.1%

of new sales leads never entered dealer CRMs

If the CRM never saw it, nobody could own it and nobody could fix it.

Source: Foureyes 2025 Automotive Dealer Benchmarks

19%

of 4,023 dealerships failed to personally respond to a website customer

Nearly one in five shoppers experienced the dealership as silence.

Source: Pied Piper 2025 PSI Internet Lead Effectiveness Study

65%

of returning sales leads did not hear from a salesperson within 24 hours

A buyer can raise a hand twice and still go unnoticed.

Source: Foureyes 2025 Automotive Dealer Benchmarks

83% / 86%

want to do more from home, and still want to see the vehicle in person

The buyer does not want the dealership removed. They want the wasted steps removed.

Source: CarGurus 2025 Consumer Insights, more than 3,000 buyers and sellers

Built inside Dealership Rooftops

We did not build this because automotive needed another technology company.

We built it because we were tired of watching good people lose buyers inside a broken process. We have seen the floor when three leads arrive while a salesperson is with an up. We have seen the desk trying to figure out who owns the buyer.

This software was built by Master Elite Certified dealership people, not another technology company that has never earned a Top Gun Award or a Society of Excellence Award on a real dealership floor. We know what the work actually looks like, because we have done it. Marketplace Engine puts inventory into motion. Hannah protects the conversation until a human owns it.

We are not asking dealerships to believe another big promise. We are asking them to name the failure, measure it, and make us prove the fix.

Bradley Alan Roberts, Founder

Hold us to this

Sent messages are not outcomes. Here is what we ask to be measured on.

  • Eligible lead coverage
  • First response time
  • Buyer questions actually answered
  • Specific appointment asked for
  • Appointment set, confirmed, and shown
  • Time until a human accepted the handoff
  • Zero double-voice incidents
  • Zero opt-out and quiet-hour violations
  • Inventory freshness by channel
  • CRM writeback confirmed or reconciled

Verified dealership results are published only with customer approval, and only when the deployment, time period, baseline, and attribution method can be clearly explained.

Name the failure. Show the human. Prove the fix.

Start with one real opportunity from your own store.

Bring your inventory source, your CRM, and one lead channel. We will walk the path a buyer takes today, show you where it breaks, and define the first thing we can measure.

No replacement project. Your CRM stays the official system of record.