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Compliance

Every listing is written to the federal standard and
your state's rules

This is the reference we build and review dealership vehicle listings against: the federal baseline that applies everywhere, and the authority and rule set for each of the 50 states.

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Federal baseline

What applies in all 50 states

The FTC CARS Rule is not in effect. It was vacated in January 2025 and formally withdrawn on February 12, 2026. The FTC Act, the credit and lease advertising rules, the used-car rules, and every state deceptive-practices law still apply in full, so a listing is written to those standards.

Required in every listing

  • Every price, availability, mileage, condition, title, warranty, certification, savings, scarcity, and comparison claim is truthful, supported, and not misleading in overall impression before it publishes
  • Every mandatory dealer charge is included in the advertised price, and the price is never reduced by an assumed down payment or trade equity
  • If a listing uses a credit trigger term, the Regulation Z disclosures appear clearly (12 C.F.R. 1026.24)
  • If a listing uses a lease trigger term, the Regulation M disclosures appear clearly (12 C.F.R. 1013.7)
  • For a covered used vehicle, the description stays consistent with the applicable Buyers Guide and warranty status
  • Written warranty statements match the dealer-approved warranty terms
  • The responsible licensed dealership is clear in the listing

Never used in a listing

  • A price the store would not actually honor, or a vehicle that is no longer available
  • Mandatory fees, add-ons, or dealer charges left out of the advertised price
  • Payment or financing terms without the disclosures the trigger term requires
  • Guaranteed approval, everyone approved, or no credit check language
  • Condition, history, one-owner, accident, certification, or inspection claims with no dealer record behind them
  • Savings, scarcity, or market-comparison claims that no document supports
  • Warranty or as-is wording that disagrees with the Buyers Guide on the vehicle
Posting controls

How a car gets from your feed to the marketplace

These controls run on every listing, in every state, before and after it publishes.

Inventory and posting requirements

  • The latest daily inventory feed is the source for VIN, stock number, year, make, model, trim, mileage, equipment, photos, price, location, and availability
  • Feed and dealership website must agree. A difference puts the listing on hold until the store corrects the source
  • Fees, incentives, add-ons, and conditions follow the approved profile for that store and state
  • The final rendered post is checked so field mapping and truncation cannot drop a required term
  • When the feed or the website changes, the listing is corrected or pulled before it becomes inaccurate
  • Platform approval is not legal compliance. Current platform policy applies on top of federal and state law
State by state

Authority and rule set for all 50 states

Search for your state to see the controlling authority, any dedicated dealer-advertising regulation, and the rule set your listings run on.

Alabama

Standard
State authority
Ala. Code § 8-19-5
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Alaska

Standard
State authority
Alaska Stat. § 45.50.471
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Arizona

Standard
State authority
Ariz. Rev. Stat. § 44-1522
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Arkansas

Standard
State authority
Ark. Code Ann. § 4-88-107
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

California

California
State authority
Cal. Bus. & Prof. Code §§ 17200, 17500
Dealer advertising authority
Cal. Civ. Code §§ 1784.20–1784.44 (SB 766); Cal. Veh. Code §§ 11713 and 11713.1

California has its own vehicle-pricing statute on top of everything else, and it carries the strictest template we run.

  • SB 766 becomes operative October 1, 2026, and the approved California template is required.
  • The advertised total price may not be reduced by any rebate. It includes the dealer price adjustment and items installed when advertised or communicated, subject to the statutory exclusions.
  • The approved total price is required in covered specific-vehicle advertising and in the first written response.
  • Covered internet listings and first-response records are retained for two years.
  • Add-on and qualifying used-vehicle cancellation statements follow the approved California profile.

Colorado

Standard
State authority
Colo. Rev. Stat. § 6-1-105
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Connecticut

Standard
State authority
Conn. Gen. Stat. § 42-110b
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Delaware

Standard
State authority
6 Del. C. § 2513
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Florida

Enhanced
State authority
Fla. Stat. § 501.204
Dealer advertising authority
Fla. Admin. Code r. 15C-7.008

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Georgia

Standard
State authority
O.C.G.A. § 10-1-393
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Hawaii

Standard
State authority
Haw. Rev. Stat. § 480-2
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Idaho

Standard
State authority
Idaho Code § 48-603
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Illinois

Enhanced
State authority
815 ILCS 505/2
Dealer advertising authority
14 Ill. Admin. Code pt. 475

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Indiana

Standard
State authority
Ind. Code § 24-5-0.5-3
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Iowa

Standard
State authority
Iowa Code § 714.16
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Kansas

Standard
State authority
Kan. Stat. Ann. § 50-626
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Kentucky

Standard plus product alert
State authority
Ky. Rev. Stat. § 367.170
Dealer advertising authority
None specific to this state.

Standard rules, with protection-product content held for separate approval before it can appear in a listing or a reply.

  • GAP, service-contract, and debt-waiver content requires separate approval under 2026 Kentucky SB 158. Relevant provisions begin January 1, 2027.

Louisiana

Standard
State authority
La. Rev. Stat. § 51:1405
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Maine

Standard plus state used-vehicle guide
State authority
5 M.R.S. § 207
Dealer advertising authority
None specific to this state.

Standard rules, with used-vehicle warranty and as-is wording matched to this state's FTC-approved substitute Buyers Guide.

  • Covered used-vehicle warranty and as-is language must match Maine's FTC-approved substitute Buyers Guide.

Maryland

Standard
State authority
Md. Code, Com. Law § 13-303
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Massachusetts

Enhanced
State authority
Mass. Gen. Laws ch. 93A, § 2
Dealer advertising authority
940 CMR 5.00

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Michigan

Standard
State authority
Mich. Comp. Laws § 445.903
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Minnesota

Standard
State authority
Minn. Stat. § 325F.69
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Mississippi

Standard
State authority
Miss. Code Ann. § 75-24-5
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Missouri

Standard
State authority
Mo. Rev. Stat. § 407.020
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Montana

Standard
State authority
Mont. Code Ann. § 30-14-103
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Nebraska

Standard
State authority
Neb. Rev. Stat. § 87-302
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Nevada

Standard
State authority
Nev. Rev. Stat. §§ 598.0915–598.0925
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

New Hampshire

Standard
State authority
N.H. Rev. Stat. § 358-A:2
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

New Jersey

Enhanced
State authority
N.J. Stat. § 56:8-2
Dealer advertising authority
N.J.A.C. 13:45A-26A

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

New Mexico

Standard
State authority
N.M. Stat. § 57-12-3
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

New York

Enhanced
State authority
N.Y. Gen. Bus. Law §§ 349–350
Dealer advertising authority
13 N.Y.C.R.R. pt. 440

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

North Carolina

Standard
State authority
N.C. Gen. Stat. § 75-1.1
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

North Dakota

Standard
State authority
N.D. Cent. Code § 51-15-02
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Ohio

Enhanced
State authority
Ohio Rev. Code § 1345.02
Dealer advertising authority
Ohio Admin. Code 109:4-3-16

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Oklahoma

Standard
State authority
Okla. Stat. tit. 15, § 753
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Oregon

Enhanced
State authority
Or. Rev. Stat. § 646.608
Dealer advertising authority
OAR 137-020-0020, -0040, and -0050

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Pennsylvania

Enhanced
State authority
73 P.S. § 201-3
Dealer advertising authority
37 Pa. Code ch. 301

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Rhode Island

Standard
State authority
R.I. Gen. Laws § 6-13.1-2
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

South Carolina

Standard
State authority
S.C. Code § 39-5-20
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

South Dakota

Standard
State authority
S.D. Codified Laws § 37-24-6
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Tennessee

Standard
State authority
Tenn. Code Ann. § 47-18-104
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Texas

Enhanced
State authority
Tex. Bus. & Com. Code § 17.46
Dealer advertising authority
43 Tex. Admin. Code ch. 215, subch. H

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Utah

Standard
State authority
Utah Code § 13-11-4
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Vermont

Standard
State authority
9 V.S.A. § 2453
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Virginia

Enhanced
State authority
Va. Code § 59.1-200
Dealer advertising authority
24VAC22-30, including 24VAC22-30-70

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

Washington

Enhanced
State authority
Wash. Rev. Code §§ 19.86.020, 46.70.180
Dealer advertising authority
WAC 308-66-152

This state has its own dealer-advertising regulation, so listings run on the approved state template rather than the general one.

  • Listings in this state run on the approved state advertising template.

West Virginia

Standard
State authority
W. Va. Code § 46A-6-104
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Wisconsin

Standard plus state used-vehicle guide
State authority
Wis. Stat. § 100.18
Dealer advertising authority
None specific to this state.

Standard rules, with used-vehicle warranty and as-is wording matched to this state's FTC-approved substitute Buyers Guide.

  • Covered used-vehicle warranty and as-is language must match Wisconsin's FTC-approved substitute Buyers Guide.

Wyoming

Standard
State authority
Wyo. Stat. § 40-12-105
Dealer advertising authority
None specific to this state.

The federal baseline plus this state's consumer-protection law. No separate dealer-advertising regulation to configure.

Dates that matter

What changes, and when

Three dated items drive most of the configuration work for a store.

October 1, 2026

California SB 766 becomes operative

Covered California advertising and first written responses carry the approved total price, and covered listings and first responses are retained for two years.

January 1, 2027

Kentucky SB 158 protection-product provisions

GAP, service-contract, and debt-waiver content in Kentucky requires separate approval before it appears in a listing or a reply.

February 12, 2026

Federal CARS Rule formally withdrawn

The rule was vacated in January 2025 and removed by the FTC in February 2026. The FTC Act and state deceptive-practices law continue to govern vehicle advertising.

Consent, messaging and AI disclosure

The rest of the rulebook lives in the Trust Center

Consent capture, quiet hours, opt-outs, carrier registration, data handling, and AI disclosure are documented there with the control we run against each one.

Open the Trust Center
Questions dealers ask

Straight answers

Is the FTC CARS Rule still in effect?

No. It was vacated in January 2025 and formally withdrawn on February 12, 2026. Section 5 of the FTC Act, the credit and lease advertising rules, the used-car rules, and every state deceptive-practices law still apply, and listings are written to those standards.

Which states have their own vehicle advertising regulations?

Florida, Illinois, Massachusetts, New Jersey, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, and Washington each have a dedicated dealer-advertising regulation, so listings in those states run on an approved state template. California has its own vehicle pricing statute on top of that.

What happens when a price on the feed does not match the website?

The listing goes on hold. Nothing publishes or stays live on a disagreement between the daily inventory feed and the dealership website until the store corrects the source.

Does Facebook approving a listing mean it is legally compliant?

No. Platform approval is a platform decision. Federal law, state law, and the store's own approved profile all apply on top of it.

Sources

Where the federal statements come from

State statements are drawn from each state's cited consumer protection statute and, where one exists, its dealer advertising regulation. Current through September 17, 2026. This is an operating reference for how listings are built and reviewed, not legal advice, and it does not identify every rule that applies to a particular store. Your counsel approves each state configuration before the first listing goes live.

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